Storefront Strategy & UX
Starting from scratch? We got you.
Launching a digital storefront can be intimidating. We will spend quality time to learn about your brand, your category, and the competition to deliver a full storefront strategy for you to bring to life. We take the time to explain the “why” behind our approach to ensure you feel more confident than ever your business meet your goals.
Best of all? We move fast. From intake to delivery, we aim to provide your storefront strategy in 2 weeks or less. Growing businesses don’t have time to wait around, so we work hard to make sure you don’t have to.
So, what’s included in your new storefront strategy? We’re glad you asked:
What you get
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Before we can start with your storefront, we need to understand your business. We dive into your product category and competition to get a lay of the land.
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“Site Architecture” sounds complicated, but it's pretty straightforward. Think of it as the map of pages which make up your website and the links which connect it all together. We overlay that framework with content recommendations to help your customers navigate with ease, learn about your brand, and of course, buy your products.
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A “product page” is exactly what is sounds like - the page on a site which features detailed information and images of your product. This is typically where the customer does the majority of their research and is the most critical page type in your entire shop. We provide you the simple, repeatable template to ensure each of your products really shine.
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“Conversion” is a measure of the % of visitors to your shop which make a purchase. Many factors contribute to the efficiency of your site, including ease of shopping, price, content quality, and inventory availability. We will outline the key drivers based on our research and hone in on the key areas of focus.