Product Content Strategy
Focused strategy to make your amazing products shine
A “product page” is exactly what is sounds like - the page on a site which features detailed information and images of your product. This is typically where the customer does the majority of their research and is the most critical page type in your entire shop. With this service, we develop a streamlined strategy to exactly what content is needed on your product pages to meet your customers needs and drive sales.
Best of all? We move fast. From intake to delivery, we aim to provide your product content strategy in 2 weeks or less. Growing businesses don’t have time to wait around, so we work hard to make sure you don’t have to.
So, what’s included in your new storefront strategy? We’re glad you asked:
What you get
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Before we can start with your product content strategy, we need to understand your business. We dive into your product category and competition to get a lay of the land.
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Product images are the most important element of your product pages when it comes to driving conversion. Customers rely on these images to provide the necessary product information to help them make a purchase decision. So, suffice it to say getting these right is the #1 priority for your product pages. We leverage our expertise and market research to develop the “must-haves” for your business, including helpful visuals from your competition and aspirational brands.
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Long copy supplements the product images with other key information and serves as an important SEO driver. Not too long, not too short, and all the right words really matter in this small space, so we help you get it right the first time around.
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We provide you a simple, repeatable template to streamline creation of your product pages as you add new items (or refresh current) to your shop.