Existing Site Audit
Need a storefront refresh? We got you.
Even established e-commerce businesses need a facelift now and then. With constantly changing customer mindsets, you need to remain nimble and move with the market to drive growth. We use our skillset developed from running $1B+ businesses to dive into your data, take stock of the marketplace, and provide you with actionable insights to improve your storefront productivity.
Best of all? We move fast. From intake to delivery, we aim to provide your audit in 2 weeks or less. Growing businesses don’t have time to wait around, so we work hard to make sure you don’t have to.
So, what’s included in your site audit? We’re glad you asked:
What you get
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Before we can start with your storefront, we need to understand your business. We dive into your product category and competition to get a lay of the land.
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The “site funnel” refers to the effectiveness of moving traffic into revenue. This comes in many forms - conversion improvement, basket building, upselling, and more. Understanding each data point along the funnel is key in quickly isolating areas to mine for incremental opportunity.
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A close compatriot of the “site funnel",” your marketing channels ultimately provide traffic from external sources to your site via a variety of means - think email, SEO, paid search, etc. Ensuring your marketing links back to the right point in your site journey improves conversion and thus the ROI of your ad spend. We work with you to understand your marketing channel strategies, review data, and provide recommendations for both on site and marketing activations.
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At the end of our process, you will have in hand a concise list of focused actions with estimated revenue impacts.